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I remember a time when the tools were just there to be used without purpose or strategy. That the conversation alone was sufficient. Now, strategic measures are necessary to promote messages and information along the inter-webs. Introducing new tools, new messages and new methods to communicate the news or to market your brand.
Two way conversation between consumer and producer – through tools such as Twitter, Facebook, blogs and video – are beneficial and necessary in today’s current communication’s world. To build connections, consistent posting and interaction are key to build my professional brand.
In pursuit of a greater brand image, I’ve developed my Twitter account, bought my own domain name brand, jkumor, and increased posting frequency. I’ve learned how to link articles and create video shorts.
Digital media has become a new venture I am happy to facilitate as I travel through the world of communications. I’ve attained the skills and knowledge to pioneer the tools strategically for whatever company or news organizations I work for in the future.
National Public Radio (NPR) represents a media organization thriving in the digital space to create and distribute news. Innovative uses of social media, their blog and linking themselves to their content producers and respected outlets, drive clicks to their website.
NPR consists of a network of 900 independent stations and 27.5 million listeners a week. The organization is working to ensure a traditional form of communication, the radio, stays alive and well in the modern age with the savvy use of the newest form of communication – social media.
Communicators across the United States bemoan the death of the “old media” due to social media tools such as Facebook, Twitter and bloggers. However, perhaps the “old media” would have a higher survival rate if the implemented strategic digital media to their services similar to NPR’s.
Here are just a few ways NPR is utilizing social media to connect to their community – because in today’s world your audience interacts with you not just you to them.
NPR’s website stands-in-attention as one of the most content filled websites I’ve ever been on. You could easily get lost for days perusing videos, photos or articles on a variety of topics. However, while you may get wander lust if you are constantly salivating to explore the next piece (like me), that is not to say it is a hard website to navigate. NPR’s design allows readers to interact with the content and follow the trail of bread crumbs of information around the site. Savvy tags and hyperlinks contribute to the ease of following a topics timeline of coverage. An intelligent move considering how much content is thrown on that website every hour.
Erik Qualman, author of “Socialnomics: how social media transforms the way we live and do business,” gets social media. However, even the 2009 updated copy of his book is out-of-date. The rapid transformation of the social media medium requires professional communicator’s to train a fine tuned ear. Without a constant look out for the next tool to spread a message, a communicator fails his message, news, product or company. The tools falling under the umbrella term “social media” are taking the power of “word of mouth and transforming it to world of mouth,” said Qualman.
If Qualman so chose, it wouldn’t be hard to expect a new revision of “Socialnomics” to appear on bookshelves, e-readers or online forums in the next year. The revision may include some of the new social media services or ones pumping up their services.
- Foursquare – The social media tool allowing you to tell your friends where your are, when you are there. Some may call is creepy (me). However, there are perks to the service. Advertisers, marketers and businesses are sure to invite consumers to add locations for perks or deals – all for spreading their business
- YouTube – Yes, it has been around for quite some time in social media years, but YouTube has transformed into a search engine of sorts. Behind Google, YouTube features 974 million registered users, and even more just use it to search their database for amusement.
- Twitter – Has hit the big leagues. Twitter users in the past two years have tripled. Businesses and news providers are learning the benefits of the 140 character message.
- Tablets – The iPad 2, Dell Streak 7 and Sony Dash are creating a market frenzy as consumers and tech-thusiasts willingly pay hundreds of dollars for the next “it” tech item.
Together social media and traditional methods will merge to create a cohesive form of communication. Social media will transform the future of press releases, the evolution of social platforms, building brand loyalty, cost savings and building relationships. The channels of distribution present the opportunity for strong visualization and brand authenticity.
David Guetta is DJ gone wild, chart-topping dirty electro-beat. Already a multi-platinum selling artist in Europe, with three chart-topping albums, Guetta, according to his web site, davidguetta.com, plans to debut his new album in August.
Personally, I agree with the popular vote on this one.
Guetta’s underground urban club beats ensnare the human body’s love of motion. Deny all you want the everlasting ‘quality’ of his music, critics. However, stand in a club, drive your ride and/or blast the beats in the living room and your hips will end up girating all on their own.
Needless to say. I am a fan.
In fact, I’m writing this as my own hips and shoulders sway to the music.
The 8-foot-by-8-foot room constructed of plywood and plaster was furnished with a bed, microwave, desk, extension cords and other legal and illegal accessories typically found in a dorm room.
The fire ravaged the room in just 2 minutes and 45 seconds; all contents were turned into a mass of charred remains and melted twisted plastic.
“Fire safety is a primary concern,” Ralph Aloia, a fire and life safety officer, said. “It just takes one minute for a fire to get out of control.”
The Allegany Fire Department, the Medical Emergency Response Team and Safety and Security volunteered personnel and materials to assist during the blaze.
The mock dorm fire cost less than $300 out of the fire and safety budget, Vito Czyz, director of Safety and Security, said.
Czyz took the time before the demonstration to explain to students the importance of fire safety. He said the loss of a life to a fire breaking out is preventable with smart choices and education.
“I report at least one fire safety hazard a day,” Aloia said. “Typically, it is an exit light out, doors propped open, but unfortunately, this campus’ No. 1 problem is the tampering of fire safety devices such as fire extinguishers. That is a life safety device, and tampering with them can get people arrested for it.”
Along with the visual of the burning mock dorm room, Safety and Security gave out pamphlets on fire safety awareness.
“Watching that fire made me so nervous, I’m going to sleep with one eye open and check my smoke detector,” said Hayley Calcagno, a sophomore.
“Many students are unaware of what will produce these flames,” Czyz said. “Alcohol, cooking, smoking and the use of extension cords are all sources of dorm room fires. I hope this demonstration educates them, and they make fire safety apart of their daily lives.”
Matt Schweiger, a freshman, said he now has the right perspective about fire safety.
“I was really surprised about just how fast it all went up,” Schweiger said. “It just took a minute for the smoke and flame to cover everything. This definitely put fire safety in perspective, and I hope they do this next year.”
Approximately 200 onlookers attended the mock dorm fire, according to Czyz.
“There are over 3,000 dorm fires a year, averaging 40 deaths across the United States on college campuses alone,” Czyz said. “Many of them are alcohol-related.
“We hope this really drives home to students how important fire safety is,” Czyz said.
Emily Magavern contributed to the reporting of this story.
Published by The Bona Venture on Sept. 17, 2010