Facebook: A Popular Destination for Retail Promotions.

Facebook dominates as the leading social networking space.

According to The Pew Research Center’s Internet & American Life Project, 92 percent of social networking site users use Facebook. In contrast, 29 percent of #SM media users use MySpace, 18 percent use LinkedIn and 13 percent use Twitter. (For those of you interested, here is a link to the complete report).

An even greater statistic to marketers?

Social media consumers use these platforms regularly. The report states 52 percent of Facebook users and 33 percent of Twitter users engage with the sites daily. Adults, 35 and older, using the internet have doubled since 2008 and the numbers are only going to continue to rise.

What this boils down to is a consumer market ready for interaction on social media spaces, especially on Facebook.

“Online consumers are now using retailer’s Facebook pages as online circulars to engage with brands online,” according to Compete’s Online Shopper Intelligence Study.

Compete’s report states that one quarter of consumers now visit an official Facebook page for a retailer or a product at least a month. With approximately 56 percent admitting to using a retailers’ Facebook page to keep up with sales or promotions.

A few Retailer and Product Example Facebook pages

“Our data show that Facebook pages can be a highly strategic and relatively low-cost marketing tool for retailers to engage with shoppers,” said Debra Arbesman, Compete senior associate, retail and consumer products. “Savvy retailers are now making Facebook pages part of an integrated online shopping experience, and we expect this model will take the industry by storm in the coming months.”

More than 20 percent of consumers said Facebook pages have been “influential” or “extremely influential” in making a purchasing decision. (Just remember, social media sites for retailers can be good or bad. Having a poor social media presence is worse than having none).

Original photo courtesy of media.giantbomb.com

When’s the last time you’ve seen a T.V. commercial or print ad without mention of a Facebook page?

Are you more prone to visit the retailer or product website or their Facebook page? These are all questions we ask ourselves when hearing such significant statistic analysis on “our” habits.

Do you find yourself in any of the categories listed below?

I know I do.

Graphic courtesy of Compete.com

 

Advertisements

Payless ShoeSource’s social media presence boosts rapport

As brands clamor to obtain a social media presence to garner the attention of their intended audience, new pressure is being placed on marketing professionals. How to create advertising without intruding on forums not intended to “sell” anything?

Social media users typically hate their social lives interrupted by large banner ads, pop up ads, spam and the like.

Who could blame them?

So, companies are now attempting to lure digital/social media producers to their marketing teams in an effort to create brand imaging. Big wig brands are beginning to credit social media forums as a powerhouse tool to reach their markets – or to create a rapport with the millennial generation.

Payless's Facebook BOGO game offers savings with a fun twist.

Payless ShoeSource®, is just one outstanding example of a nationwide brand using social media to communicate with their customers. Their Facebook and Twitter presence is both fun, flashy and yet discrete.

By simply clicking ‘Like’ for Payless on Facebook, customers are able to play the Payless BOGO Game. The game is a recreated slot machine, where every 24 hours customers are invited to attempt three times to make the slots read BOGO. If you are the lucky winner, a BOGO coupon is e-mailed to you.

What customer doesn’t like saving money?

Pictures, comments, brand news and new product releases are all managed on the Payless Facebook wall. The inviting conversation between customers and company reps allow this social media tool to bring in a good karmic vibe toward the company.

“Our team at Payless has created an energized, customer-centric organization dedicated to democratizing fashion and design in footwear and accessories for the world.”

And we believe you Payless, we believe you.