Small Businesses and Social Media – Yay or Nay?

Could your small business improve by using social media?

The majority of small businesses seem immune to the lure of social media. A potentially grisly mistake costing them $$$.

Hiscox, a small business insurance provider, polled 304 business leaders on their feelings and business uses of social media sites in June, according to Mashable.com.

The poll resulted in 64 percent of small business leaders checking social media off as something unnecessary and something they had no opinion about, according to eMarketer.com.

No opinion? Well, your (potential) consumers certainly do have an opinion.

“I usually look up a company to keep up on their deals and to watch for products,” Nicole Latti, Worcester, MA, wrote in a Facebook comment. “I’ve honestly only run into (the problem of no corporate Facebook account) once and I was really surprised. I feel that most companies have a Facebook now and to see one without was rare and disappointing.”

Consumers are using Facebook to check up on the brands, products and companies they buy or may buy from. As discussed in Facebook: A Popular Destination for Retail Promotions, 56 percent of consumers admit to using retailer’s Facebook page to keep track of promotions and products, according to Compete’s Online Shopper Intelligence Study.

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