The majority of small businesses seem immune to the lure of social media. A potentially grisly mistake costing them $$$.
The poll resulted in 64 percent of small business leaders checking social media off as something unnecessary and something they had no opinion about, according to eMarketer.com.
No opinion? Well, your (potential) consumers certainly do have an opinion.
“I usually look up a company to keep up on their deals and to watch for products,” Nicole Latti, Worcester, MA, wrote in a Facebook comment. “I’ve honestly only run into (the problem of no corporate Facebook account) once and I was really surprised. I feel that most companies have a Facebook now and to see one without was rare and disappointing.”
Consumers are using Facebook to check up on the brands, products and companies they buy or may buy from. As discussed in Facebook: A Popular Destination for Retail Promotions, 56 percent of consumers admit to using retailer’s Facebook page to keep track of promotions and products, according to Compete’s Online Shopper Intelligence Study.
Keep in mind that any social media message should be unique and tailor-made to fit your goals and customers.
Unfortunately, poor social media usage occurs often, according to Carole McNall, Olean, NY.
“A lot of businesses are willing to do a cookie cutter (Facebook) presence,” McNall wrote in a Facebook chat message. “It may be time for some businesses to think about what they can do to stand out from the everyone else who’s on social media.”
However, if social media is done right, like so many other things, it can easily boost business.
Even small businesses with limited budgets, such as a new fairgrounds, can successfully promote itself on Facebook and connect to their audience. Without a Facebook account, the International Fairgrounds: Uxbridge, MA would not know how Donna Houle-Pincince, a local community member, felt about their new business venture.
Donna’s opinion? Thrilled. Just read below yourself.
The same small business leaders scoffing at the power of social media, listed word-of-mouth as the form of advertising they could not do with, according to eMarketer.com.
Consider this, small business leaders – social media is your digital word-of-mouth.