‘Beware of self-indulgence. The romance surrounding the writing profession carries several myths: that one must suffer in order to be creative; that one must be cantankerous and objectionable in order to be bright; that ego is paramount over skill; that one can rise to a level from which one can tell the reader to go to hell. These myths, if believed, can ruin you.’
It is customary for graduating senior editors to write a goodbye editorial as their final sign off from The Bona Venture. Here is my published attempt at a goodbye to one of the greatest influences on my journalism career to date.
I’m not very good at this.
The whole writing about myself thing was never my strong suit. I’ve never splashed myself across the pages of The Bona Venture with any lessons learned. I’ve never mentioned a personal detail or a life lesson which imparted words of wisdom in an editorial.
Words of wisdom?
Please, I’m still trying to figure out Internet banking. I’ve called the bank’s service company for my password at least eight times this semester.
Not to mention cleaning my room and doing laundry typically count as real accomplishments for a day. I even check it off the to-do list to feel like a champ. Nothing more exciting than crossing that s– off in a vibrant lime green highlighter.
“Journalism was the second profession; journalists were telling everyone about that first prostitute.”
Produced by Animoto.
I remember a time when the tools were just there to be used without purpose or strategy. That the conversation alone was sufficient. Now, strategic measures are necessary to promote messages and information along the inter-webs. Introducing new tools, new messages and new methods to communicate the news or to market your brand.
Two way conversation between consumer and producer – through tools such as Twitter, Facebook, blogs and video – are beneficial and necessary in today’s current communication’s world. To build connections, consistent posting and interaction are key to build my professional brand.
In pursuit of a greater brand image, I’ve developed my Twitter account, bought my own domain name brand, jkumor, and increased posting frequency. I’ve learned how to link articles and create video shorts.
Digital media has become a new venture I am happy to facilitate as I travel through the world of communications. I’ve attained the skills and knowledge to pioneer the tools strategically for whatever company or news organizations I work for in the future.