Introducing a Marketers Dream – the QR Code

QR Codes enable creative new ways for marketers to direct a message. Photo courtesy of

You may tilt your head in confusion upon first contact. Are they a jigsaw puzzle? A graphic mishap? An over pixellated image?


Welcome to the age of the QR Code. Short for Quick Response, these codes add promise of a new and direct communication venue.

A smartphone is required to use a QR Code. However, our growing obsession with our cell phones and the next and greatest in technology will certainly allow this slight hiccup to dissolve away in the next few years. Don’t we all have smartphones by now? One in two Americans will own a smartphone by Christmas 2011, according to Nielson.

Guess I better get on the band wagon. Even I’m not on a smartphone – yet. Drat those pricey data plans.

How QR Codes work?

  1. Download a QR Code scanning application to your smartphone.
  2. Find a QR Code in a magazine, on a billboard or merchandise.
  3. Open the scanning app and use your phone’s camera to focus the code on your screen.
  4. The QR scanning app will read the code and automatically open up the link, photo or video the code directed it to.
  5. An internet connection and smartphone are necessary.

 If you haven’t seen a QR Code yet, or don’t remember – be patient – you will soon.

***More on the subject later in a post on how/where/why QR Codes are growing in popularity.


3 thoughts on “Introducing a Marketers Dream – the QR Code

  1. Thank you both for the comments. QR Codes are an interesting new communications tool. I can’t wait to see where they may pop up!

    Sam – the next post for Friday is on QR Codes and who/where/how companies are currently using them. If ya wanna check that one out too. 😉

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