“Socialnomics” by Erik Qualman evaluates the #Economics of #Social Media

Cover photo courtesy of Socialnomics.net.

Erik Qualman, author of “Socialnomics: how social media transforms the way we live and do business,” gets social media. However, even the 2009 updated copy of his book is out-of-date. The rapid transformation of the social media medium requires professional communicator’s to train a fine tuned ear. Without a constant look out for the next tool to spread a message, a communicator fails his message, news, product or company. The tools falling under the umbrella term “social media” are taking the power of “word of mouth and transforming it to world of mouth,” said Qualman.

If Qualman so chose, it wouldn’t be hard to expect a new revision of “Socialnomics” to appear on bookshelves, e-readers or online forums in the next year. The revision may include some of the new social media services or ones pumping up their services.

What’s NEW?


  • Foursquare – The social media tool allowing you to tell your friends where your are, when you are there. Some may call is creepy (me). However, there are perks to the service. Advertisers, marketers and businesses are sure to invite consumers to add locations for perks or deals – all for spreading their business
  • YouTube – Yes, it has been around for quite some time in social media years, but YouTube has transformed into a search engine of sorts. Behind Google, YouTube features 974 million registered users, and even more just use it to search their database for amusement.
  • Twitter – Has hit the big leagues. Twitter users in the past two years have tripled. Businesses and news providers are learning the benefits of the 140 character message.
  • Tablets – The iPad 2, Dell Streak 7 and Sony Dash are creating a market frenzy as consumers and tech-thusiasts willingly pay hundreds of dollars for the next “it” tech item.
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