“Socialnomics” by Erik Qualman evaluates the #Economics of #Social Media

Cover photo courtesy of Socialnomics.net.

Erik Qualman, author of “Socialnomics: how social media transforms the way we live and do business,” gets social media. However, even the 2009 updated copy of his book is out-of-date. The rapid transformation of the social media medium requires professional communicator’s to train a fine tuned ear. Without a constant look out for the next tool to spread a message, a communicator fails his message, news, product or company. The tools falling under the umbrella term “social media” are taking the power of “word of mouth and transforming it to world of mouth,” said Qualman.

If Qualman so chose, it wouldn’t be hard to expect a new revision of “Socialnomics” to appear on bookshelves, e-readers or online forums in the next year. The revision may include some of the new social media services or ones pumping up their services.

What’s NEW?

  • Foursquare – The social media tool allowing you to tell your friends where your are, when you are there. Some may call is creepy (me). However, there are perks to the service. Advertisers, marketers and businesses are sure to invite consumers to add locations for perks or deals – all for spreading their business
  • YouTube – Yes, it has been around for quite some time in social media years, but YouTube has transformed into a search engine of sorts. Behind Google, YouTube features 974 million registered users, and even more just use it to search their database for amusement.
  • Twitter – Has hit the big leagues. Twitter users in the past two years have tripled. Businesses and news providers are learning the benefits of the 140 character message.
  • Tablets – The iPad 2, Dell Streak 7 and Sony Dash are creating a market frenzy as consumers and tech-thusiasts willingly pay hundreds of dollars for the next “it” tech item.

The Media Revolution: Citizen Journalism

Blogging? A platform for citizen journalism. Photo courtesy of TheLiberaloc.com.

Citizen journalism. Uttering the buzzword in the middle of a newsroom is kin to sparking a fire in the middle of an old forest. Journalists typically have an opinion on everything – because they typically have to know a little bit about everything. However, just like any industry, those most effected by a trend are going to express those opinions the loudest.

Industry opinion is split on citizen journalism. Some, like (CBS)  Frédéric Filloux, a Paris-based freelance writer and media consultant, despise the notion, according to CBSNews.com.

“First, would you trust a citizen neurosurgeon to remove your kid’s neuroblastoma? No, you wouldn’t. You would not trust a citizen dentist for your cavities either. Or even a “people’s” car repairman. So when it comes to information, why in hell would we accept practices that we wouldn’t even contemplate for our health, let alone our washing machine?”

Others, believe it is the revitalization of the media industry. Ron Ross, former publisher and co-author of The Handbook for Citizen Journalists believes in the power of citizen journalism –

“It’s my opinion that courageous citizen journalists have an opportunity to fill the void left where the media outlets have left off.”

However, before you can form an opinion you must know what citizen journalism is.

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Obama’s Transparency policy proves fraudulent

Image courtesy of Hulu.com

Planning to blow the whistle on corruption?

You may want to wait until the current administration is out of office.

The Obama administration’s pledge of government transparency proves fraudulent as prosecutors have filed criminal charges in five separate cases involving the unauthorized distribution of classified information to the media, according to a March 7 Politico.com article.

In just over two years, the Obama administration’s zeal to prosecute has set an ugly precedent. “Not only does it go against Obama’s pledges of openness by making it a crime to shine a light on the inner workings of government,”according to a March 7 Politico article, but it also terrifies possible whistleblowers into silence.

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Social Media sites Offer Relief to Disaster Struck Japan

Searching for family amongst the unyielding landscape of disaster. Photo Courtesy of Life.com.

Ravaged by natural disaster Sunday, Japan’s people search for loved ones amongst the rubble – and their internet connection. While the landscape has been ripped apart by a record 8.9 magnitude quake, a following tsunami and the growing fear of nuclear disaster, people are still struggling to find answers concerning the whereabouts of their family and friends.

Social media is offering a strategic method to search for family, friends and familiar faces.

Google and the International Committee of the Red Cross (ICRC) released a person finder site March 11. Both sites allow people to look for or report information on the whereabouts on people in a geographical area. Google’s service includes, according to SearchEngineWatch.com

Google Person Finder Services –

  • Reference maps
  • CitizenTube, for video
  • Crisis Response Page
  • Multiple language ability
  • Search and provide information on people

ICRC Services –

  • Person Finder
  • Multiple language ability
  • Search and provide information on people

Not only are social media websites assisting on locating people, but they are providing the ability to quickly post on their safety. Hours after the earthquake and tsunami hit, I received a broadcasted message through Facebook from Sayaka (first name only) to notify me on her and her families safety. It read –

Hi Jess,

Please tell your family I’m OK and so is my family. We can’t believe that Tsunami. it is beyond our understanding. It is very important to live one day at a time and cherish everything you are gifted.



Messages, like these, are a gift to those receiving them, they are the exceptional and the reason social media has integrated itself into our lives beyond a fad.


Social Media and the PR Professional

Photo courtesy of Toprankblog.com

The future of public relations relies on the smart implementation of social media to supplement and add to existing PR strategies.

Together social media and traditional methods will merge to create a cohesive form of communication. Social media will transform the future of press releases, the evolution of social platforms, building brand loyalty, cost savings and building relationships. The channels of distribution present the opportunity for strong visualization and brand authenticity.

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