As brands clamor to obtain a social media presence to garner the attention of their intended audience, new pressure is being placed on marketing professionals. How to create advertising without intruding on forums not intended to “sell” anything?
Social media users typically hate their social lives interrupted by large banner ads, pop up ads, spam and the like.
Who could blame them?
So, companies are now attempting to lure digital/social media producers to their marketing teams in an effort to create brand imaging. Big wig brands are beginning to credit social media forums as a powerhouse tool to reach their markets – or to create a rapport with the millennial generation.
Payless ShoeSource®, is just one outstanding example of a nationwide brand using social media to communicate with their customers. Their Facebook and Twitter presence is both fun, flashy and yet discrete.
By simply clicking ‘Like’ for Payless on Facebook, customers are able to play the Payless BOGO Game. The game is a recreated slot machine, where every 24 hours customers are invited to attempt three times to make the slots read BOGO. If you are the lucky winner, a BOGO coupon is e-mailed to you.
What customer doesn’t like saving money?
Pictures, comments, brand news and new product releases are all managed on the Payless Facebook wall. The inviting conversation between customers and company reps allow this social media tool to bring in a good karmic vibe toward the company.
“Our team at Payless has created an energized, customer-centric organization dedicated to democratizing fashion and design in footwear and accessories for the world.”
And we believe you Payless, we believe you.